New Zealand is becoming a favourite destination for travellers from the Republic of Korea, and New Zealand Tourism is looking to capitalise on the trend with a new Pure New Zealand online promotion.

The percentage of travellers coming to New Zealand to holiday from the Republic of Korea jumped by 14% last year, with 83,152 Koreans visiting in the year to May 2017.

Tourism New Zealand has now partnered with Korean Air and Auckland International Airport on the new joint-promotion, “Fall in love with Pure New Zealand charm”.

“New Zealand is now a main destination of choice for travellers, particularly with families and those aged over 55 years, most who fly directly to Auckland to start their holiday,” says Hee Jeong Kwon, Tourism New Zealand’s Manager, Korea.

“New Zealand has so many attractions that appeal to different audiences. Over the coming month visitors to the Korean Air site and its online social media channels will have a glimpse of what they can enjoy in New Zealand including tailored itineraries for solo travellers, couples, families, and older travellers.”

The promotion also ties in with Tourism New Zealand’s campaign to encourage travellers to come to New Zealand in the shoulder seasons (spring and autumn) for a more even distribution of visitors throughout the year.

See the campaign here.