The 2011 TRENZ (Tourism Industry Rendezvous New Zealand) event, which took place last week in Queenstown proved to be a huge success. With travel buyers from around 30 countries attending, TRENZ is New Zealand’s biggest annual international trade event. So what better than to launch the brand-new, redesigned 2011/12 New Zealand Trade Manual at TRENZ?

And the 2011/12 New Zealand Trade Manual received great feedback from around the world. Travel buyers and industry people valued the fact that the manual features more information than ever, and they loved new contemporary look – the 2011/12 New Zealand Trade Manual is a glossy A4 publication with an immediately recognisable orange cover and the elegant feel of a magazine.

The brand-new Selling New Zealand section will be an indispensable tool for travel agents in 2011. Packed with industry inside information and updates, unique selling points, handy quick reference fact files and seasonal information, Selling New Zealand also covers different ways of seeing Aotearoa, helping you tailor holidays to individual clients.

The New Zealand Culture, Natural New Zealand and New Zealand Luxe sections offer more in-depth info including further Making the Sale tips and handy advertorials. Of course there is also a detailed Rugby World Cup 2011 page and up-to-date information on Christchurch in the recovery phase after the February earthquake.

This year’s regional directory includes more information on New Zealand destinations as well as region-specific selling tips, while the section on activities has expanded significantly as well, covering highlights such as cycling and mountain biking, walking and hiking and New Zealand skiing in much more detail.

All of this is complemented by maps, and interviews with representatives from the tourism industry who share the inside word on travel trends and tips.

You will also have noticed that we have mirrored  the new look of the print manual on this website. The extensive redesign will make it even easier for you to use the New Zealand Trade Manual’s website as your Number 1 sales tool. Watch this space to find regular industry updates and Resources to download. To order your 2011/12 New Zealand Trade Manual print version, and more handy travel guides click here.